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| email: eddie.mullen@booster-interim.com Website: www.booster-interim.com |
Eddie Mullen. Interim manager, Spanish and French speaking. Business development specialist, director, consultant: FMCG, export, new business, market entry strategy development, volume and profitability improvement. MBA, BA (Hons) Marketing & Languages. Comprehensive experience: field sales management (UK & Spain); national account management to controller level (UK); export development (Eastern Europe & Arabian Gulf); strategic contract negotiations (Russia); operational turnaround & interim management (UK). Wide category experience: chilled and ambient food products, consumer electronics, stationery, health and beauty, wines and spirits. |
A results-oriented commercial executive: effective analysis and planning, "hands on" implementation. Marketing focus and strategic thinking. Strong and flexible negotiation skills. Relationship builder: powerful communicator, active listener; fosters creative and challenging environment. Team player who works effectively across functions and cultures. Collaborative, knowledgeable, pragmatic, experienced and positive: views and ideas regularly sought by direct reports and colleagues. Invests time and effort in people; personally committed to continuous improvement. |
Business development, director, consultant, MBA, French, Spanish, sales, acceleration, strategy, marketing, brand building, knowledge, innovation, change, operational turnaround, export, market entry, outsourced sales and marketing, project focus, EMEA, Russia, FMCG, consumer electronics, wines, spirits, foods, self-diagnostics, diabetes care and testing, stationery, health and beauty, food, distributor,agent |
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| Complete Medical Care (CVC Group Ltd) |
Business Development Director |
| PatientPak Ltd |
Business Development Director |
| Slendertone (UK)Ltd |
Business Development Manager |
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| Complete Medical Care (CVC Group Ltd), May 2008 - present: Business Development Director
Part-time assignment developing and implementing market entry strategy for Italian multinational Artsana's 'PiC Indolor' brand across several product categories in consumer and professional channels. Overseeing third party contract sales force activity to secure national distribution of consumer products range in UK independent pharmacies; progressing NHS drug tariff listings for Diabetes testing and treatment products and distribution for new blood pressure monitors through specialist telemedicine channel. UK market entry strategy recognised as best international marketing initiative by Artsana at its global distributors' conference, July 2009.
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| PatientPak Ltd, September 2009 - October 2009: Business Development Director
PatientPak markets a range of bactericidal personal hygiene products. Part-time assignment: assessed the company's existing resources, systems and processes and recommended changes to enable future growth, while maintaining business continuity and progressing new commercial opportunities.
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| Slendertone (UK) Ltd, March 2002 - October 2002: Business Development Manager
Secured national listings for range of consumer electronics products in UK national accounts Sainsbury's, Asda Wal*Mart, Costco UK; as well as independent pharmacy sector through Ceuta Heathcare Group. Negotiated pricing, listings and promotional support programmes.
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| Business Development Manager, Russia CIS & Baltic States, William Grant & Sons Ltd, 2002-07
Senior National Account Manager, UK & Ireland, Pasta Reale Group, 1998-2002
Business Development Manager, UK & Europe, Day Runner International Ltd, 1996-98
National Accounts Controller, John Dickinson Stationery Ltd, 1994-96
Export Development Manager, John Dickinson Stationery Ltd, 1994-96
Area Sales Manager, Distribuidora Bacardi Canarias SA, Spain, 1993-94
National Account Manager, Van den Bergh Foods Ltd (Unilever PLC), 1991-93
Area Sales Manager Southern UK, Van den Bergh Foods Ltd (Unilever PLC), 1990-91
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| Qualifications |
Master of Business Administration (MBA): including elective courses in Marketing, Knowledge Management, and "Creativity, Innovation and Change", Open University Business School, 2005
BA(Hons), Marketing with French & Spanish languages, Strathclyde University Business School, 1984
MIEx(Grad): professional examinations, The Institute of Export, 1987
Diploma in Grocery Marketing, Institute of Grocery Distribution, 1990
Graduate Member, The Institute of Export - MIEX(Grad)
Member, Chartered Management Institute (MCMI)
Associate Member, Interim Management Association Institute (MIMA)
Fluent Spanish and excellent working French
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| Personal Details |
Booster Interim Resources Ltd
offers client organisations a wealth of productive expertise in international business development, to deliver a step change in commercial performance.
Phone:
+44(0)7912 297361
Email: eddie.mullen@booster-interim.com
Skype: booster-interim
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