Patricia Vickers: Professional Interim Marketing Director, mainly B2B and B2C with a strong commercial background. Fluent French. Financially trained with experience of “blue chip” and public sector organisations. Previously board-level Marketing Director. I love helping businesses to articulate their business vision and to formulate simple, financially-oriented business strategies and marketing actions plans to deliver financial, customer loyalty and advocacy, and brand reputation objectives. Ability to set up a new venture from scratch, address a critical business issue or pull things out of the fire very quickly. I have worked across the whole of the marketing mix (product, pricing, communications, planning, sales promotion, business development, market strategy). Sectors experience: private healthcare, international business and professional services, rail services, membership services, support services, utilities, telecommunications.
Professional Institute: Chartered Member of the Institute of Marketing (MCIM).

April 2012 - Available now